Launch-day content
Product Launch Photos & Video
Photos and video for product launches: product shots, launch videos, event coverage, live streams and ad spots, ready for launch day across every channel.
- 750+ conferences · 2,200+ weddings
- Rated 5 stars
- Insured by State Farm: $1M / $2M
- Published prices, book & pay online
What product launch content includes
A product launch needs a lot of content on one date: product photos for the store and press, a launch video for the homepage, ads for each platform and coverage of the launch event itself. Planning it all as one production keeps the look consistent, avoids last-minute reshoots and keeps the deadlines realistic for everyone involved.
MacroSnaps produces launch content for consumer products, food and beverage, software, hardware and services. We photograph the product on white and in context, film demo and announcement videos, cover launch parties and press events, and live stream keynote announcements. We handle pre-release products carefully and keep your shoot confidential.
Photos take about a week to edit and videos two to four weeks, so we recommend shooting at least a month before launch. Larger launch campaigns with multiple shoot days or cities get a custom quote and a schedule built backward from your launch date, with ad versions for every platform you plan to run.
The challenge
Why it matters
Fixed deadlines
Launch dates do not move. We schedule shoots and edits to give you files well before go-live.
Content for every channel
Store pages, press kits, social, ads and retailers all need different formats from the same launch.
Showing what is new
Launch content needs to make the new features clear in seconds, especially in ads.
Deliverables
What we create for you
Product photos
White-background, detail and lifestyle images for e-commerce, press and retailers.
Launch announcement video
A one- to two-minute video introducing the product, its features and who it is for.
Demo and how-to videos
Short videos showing setup, features and use.
Launch event coverage
Photos and video of launch parties, press events and keynote announcements.
Live stream
Live broadcast of the announcement to customers, press and partners.
Launch ad set
Spots for YouTube, Google, Facebook, Instagram, TikTok and local TV.
Our work
Services
Services for this project
Book any of these online at our published rates.
Need a website, ads or SEO too?
Our sister agency MacroHype puts your photos & videos to work
MacroHype, our sister agency, can build the launch landing page, run Google and social ad campaigns and handle PR outreach using your launch content.
How it works
Simple, transparent booking
- 1
Choose your package
Pick the service and number of hours. Every price is published, so there are no quotes to wait for.
- 2
Book & pay online
Enter your date, start time and venue, then pay securely by card. Your slot is reserved the moment you book.
- 3
Your crew is confirmed
We assign a MacroSnaps photographer or videographer for your city and confirm the details by email.
- 4
Receive your gallery
Every photo is edited and retouched, then delivered in a private online gallery in high resolution.
Professional photography doesn't have to be expensive
Why clients choose MacroSnaps
13+ years, 750+ conferences, 2,200+ weddings
MacroSnaps and our parent company MacroHype have been photographing and filming for more than 13 years: over 750 corporate events and conferences and more than 2,200 weddings and private events. Product Launch Content gets the same experienced crews and standards we bring to every city we work in.
Prices published, not negotiated
Many vendors price by how much they think you can pay. We publish every rate: photography is $250 for the first hour and $100 for each additional hour, videography is $300 for the first hour and $200 for each additional hour, with a 2-hour minimum. Everyone pays the same price.
Insured by State Farm
We carry $1 million per occurrence and $2 million general aggregate liability coverage. If your venue needs a certificate of insurance, we send it before your event.
Our own network, not a marketplace
We are one company with our own photographers and videographers across all 50 states, Washington, DC, Ontario and Quebec, so the quality, editing and delivery standards stay the same wherever you book.
Book and pay online in minutes
Choose your service and hours, pick your date and pay securely. Your slot is reserved the moment you book, and your crew is confirmed by email.
Every image edited
All photos are edited and retouched and delivered in a private online gallery in about a week. Highlight videos are delivered in 2 to 4 weeks with music of your choice.
FAQ
Product Launch Content: common questions
How far ahead should we book?
Book as early as possible. Photos take about a week to edit and videos two to four weeks, so we recommend shooting at least a month before launch.
Can you shoot prototypes or pre-release products?
Yes. We handle pre-release products carefully and keep your shoot confidential.
Can you live stream the launch?
Yes. We live stream launch events and keynotes and can record the stream for later editing.
Do you handle launches in multiple cities?
Yes. Our crews work across the US, Ontario and Quebec, so we can cover simultaneous launch events.
Related solutions
Let's plan your project
Pick your hours and book online, or call us to plan a multi-day or multi-location production.