Packaged food, drinks & CPG
Photography & Video for Food & Beverage Brands
Product photos and video for packaged food, beverage and CPG brands: e-commerce and Amazon images, lifestyle shots, recipe content and ads for every channel.
- 750+ conferences · 2,200+ weddings
- Rated 5 stars
- Insured by State Farm: $1M / $2M
- Published prices, book & pay online
How MacroSnaps helps food & beverage brands
A food or beverage brand lives on two kinds of images: the clean packshot that sells the product on Amazon and retailer sites, and the appetizing lifestyle photo that makes someone want to taste it. Most brands need both, in many sizes and crops, and they need to refresh them every time packaging, flavors or retail partners change.
MacroSnaps shoots packaged foods, snacks, beverages, sauces, coffee, spirits and other consumer goods in a controlled setup or on location. We photograph packaging on white for marketplaces, then style the product in use: poured, plated, opened, shared at a table or carried on a hike. Every image is retouched for accurate color and readable labels.
We also produce video, from short product loops and recipe clips to full ad spots for YouTube, Google, Facebook, Instagram, TikTok and broadcast-ready commercials for local TV. Smaller product shoots are booked by the hour online. Larger campaign shoots, multi-day productions and full catalog work get a custom quote with a shot list and schedule planned around your launch calendar.
The challenge
What food & beverage brands need from photos & video
Marketplace image rules
Amazon and retailer sites have strict requirements for main images. Packshots need clean white backgrounds, accurate color and readable labels.
Making product look like food
A bag of granola or a can of seltzer is not appetizing on its own. Lifestyle and ingredient shots show the taste, the moment and the people it is for.
Content for every channel
Retail sell sheets, e-commerce, social, paid ads and trade shows all need different crops and formats. Planning the shoot around them saves reshoots.
Deliverables
What we create for you
White-background packshots
Front, back, side and group shots of every SKU, retouched for Amazon, Walmart, Instacart and your online store.
Lifestyle product photos
Your product in kitchens, picnics, offices and gyms, with people when it fits the brand.
Ingredient and texture shots
Pours, splashes, crumbs and close-ups that show what is inside and how it tastes.
Recipe and serving content
Step-by-step recipe photos and short videos that show customers new ways to use your product.
Product loop and unboxing video
Short turntable, pour and unboxing clips for product pages, Amazon listings and social.
Ad spots
15- to 60-second commercials for YouTube, Google, Facebook, Instagram, TikTok and local TV.
Our work
Services
Services for this project
Book any of these online at our published rates.
Need a website, ads or SEO too?
Our sister agency MacroHype puts your photos & videos to work
Our sister agency MacroHype builds e-commerce websites and runs Google, Facebook, Instagram and TikTok campaigns for consumer brands, so your new product content goes straight into ads and pages that sell.
How it works
Simple, transparent booking
- 1
Choose your package
Pick the service and number of hours. Every price is published, so there are no quotes to wait for.
- 2
Book & pay online
Enter your date, start time and venue, then pay securely by card. Your slot is reserved the moment you book.
- 3
Your crew is confirmed
We assign a MacroSnaps photographer or videographer for your city and confirm the details by email.
- 4
Receive your gallery
Every photo is edited and retouched, then delivered in a private online gallery in high resolution.
Professional photography doesn't have to be expensive
Why clients choose MacroSnaps
13+ years, 750+ conferences, 2,200+ weddings
MacroSnaps and our parent company MacroHype have been photographing and filming for more than 13 years: over 750 corporate events and conferences and more than 2,200 weddings and private events. Food & Beverage Brands gets the same experienced crews and standards we bring to every city we work in.
Prices published, not negotiated
Many vendors price by how much they think you can pay. We publish every rate: photography is $250 for the first hour and $100 for each additional hour, videography is $300 for the first hour and $200 for each additional hour, with a 2-hour minimum. Everyone pays the same price.
Insured by State Farm
We carry $1 million per occurrence and $2 million general aggregate liability coverage. If your venue needs a certificate of insurance, we send it before your event.
Our own network, not a marketplace
We are one company with our own photographers and videographers across all 50 states, Washington, DC, Ontario and Quebec, so the quality, editing and delivery standards stay the same wherever you book.
Book and pay online in minutes
Choose your service and hours, pick your date and pay securely. Your slot is reserved the moment you book, and your crew is confirmed by email.
Every image edited
All photos are edited and retouched and delivered in a private online gallery in about a week. Highlight videos are delivered in 2 to 4 weeks with music of your choice.
FAQ
Food & Beverage Brands: common questions
Can you shoot all our SKUs at once?
Yes. Send us the product list and we will plan a shot list and schedule. Large catalogs or multi-day shoots get a custom quote.
Do your packshots meet Amazon requirements?
We shoot and retouch main images on pure white with the product filling the frame, which is what Amazon's main image guidelines ask for. You should still review each marketplace's current rules before uploading.
Do you work in a studio or on location?
Both. Packshots are usually done in a controlled setup; lifestyle content works best in real kitchens, homes or outdoor locations that match your brand.
Can you produce a commercial for TV?
Yes. We produce broadcast-ready spots for local TV and versions for YouTube, social and streaming ads. We do the production; media buying and airtime are handled separately.
Related industries
Let's plan your shoot
Pick your hours and book online, or call us to plan a multi-day or multi-location production.